Cask Trade Ranked 24th Among UK's Most Innovative New Businesses By Startups 100

Cask Trade

“Cask Trade’s commitment to excellence hasn’t gone unnoticed”

Cask Trade is thrilled to announce it has been listed at number 24 in the 2024 Startups 100 Index. This prestigious index identifies the top 100 startups with most growth potential, and has previously awarded placings to household names, including Monzo, Deliveroo and HelloFresh.

Run by the UK’s most established website for entrepreneurs, Startups 100 showcases businesses who demonstrate innovation, solid financials, opportunity in their market, a great concept, and a strong customer base or following. 

The Managing Editor of, Richard Parris, comments: “The ingenuity and innovation of the brands featuring in our annual Startups 100 index never ceases to amaze, and this year is no exception. Despite the crises of the past couple of years, we’ve seen some incredible businesses from every corner of the UK in our rankings. They may be tackling different challenges to one another, but there’s a shared mood of opportunity and an optimism for the year ahead that’s invigorating to see as we begin 2024.”

More than just cask whisky

Founded in 2018, Cask Trade is run by passionate spirits industry professionals. Built upon honesty and transparency, they have created an open cask marketplace where the end goal of selling casks is as important as buying them.

In five years Cask trade has grown impressively, ranking 21st in the Sunday Times Top 100 Business in Britain for 2023. With offices in the UK and Hong Kong, alongside agents in Australia, Singapore, India, and the USA, Cask Trade caters for a diverse range of customer needs, resulting in approximately 9000 cask sales to over 1800 private customers and around 150 independent bottlers spanning six continents. 

Commenting on the achievement, Simon Aron, founder and CEO of Cask Trade says: “This is truly a pleasant and unexpected achievement to be 24 out of 100 start-ups, alongside so many fantastic companies. I’ve had the pleasure of turning my personal passion into a fast growing business, with success down to the hard work and dedication from co-directors and our fabulous team.”

With such an exciting start to 2024, Cask Trade are looking to continue their success with both new and existing customers. View the full Startups 100 Index online, or read Cask Trade’s 24th place ranking here.