Simon Aron

As Founder and CEO of Cask Trade, Simon sits at the heart of the business! Before setting up Cask Trade, Simon built extensive experience in technology, commercial property and agriculture, and is a self-confessed “serial entrepreneur”. Simon’s passion for whisky started as a life-long hobby shared with his father. He set up Cask Trade with the goal of creating a marketplace that would make it easier for people to buy and sell exceptional casks of whisky. When he’s not at the office in London, Simon can be found across the globe meeting clients, building relationships in the whisky industry, and networking with like-minded entrepreneurs.