Is whisky the new safe haven for investors?

Cask Trade

Global markets have suffered huge losses and as the COVID-19 epidemic continues, assets across the investment spectrum have depreciated ahead of what is likely to be a global recession.

In these uncertain times, investors are looking for a safe haven. Cask Trade has recorded its best month ever in March. We have had a big uptake in interest from Asia, in particular Hong Kong and Singapore.

A word from the managing director

Simon Aron says investing in whisky casks are fast becoming the choice for people looking for an alternative that is less uncertain. “Whisky is one of the only assets that appreciates the older it gets. It is still completely detached to financial markets, which makes it a safe haven for investors.” “Asia has really woken up to whisky investment. Especially since the economy in Hong Kong, Singapore and China gets back to some sense of normality,” says Simon. “Our new Asian customers are very enterprising. They have a love of whisky so they keep some, bottle some of the casks they are buying and generally trade others. They enjoy our keener prices and transparent way of business, as well as our excellent stock which I believe is the best in the world.” - Feel free to message us if you would like to gain access to our latest stock list.

cask whisky

Whisky on the rise

In the last 10 years, whisky investment has far outstripped the more established alternative assets such as art, cars, wines, watches and jewellery and is now one of the most coveted objects of desire. In 2019, whisky was one of the top performing luxury investments. Results of The Knight Frank Wealth Report’s new unique luxury investment index reveals whisky was one of the most coveted objects of desire. The report says Rare Whisky has grown in value the most over the last 10 years at +564% and increased by +5% in the past 12 months; and states casks remained in huge demand. By comparison cars have seen an increase of 194%, art by 141% and wine by 120%. "I have received calls from hedge fund managers in New York looking for financial modelling on large portfolios of cask whisky." Says Simon, and adds: “Through any economic downturn alcohol sales remain constant and even go up. Are you in it for the £££? Well, let's talk numbers! Either was, surely, there is something in our extensive stock that will catch your eye. Whether you are a first-time buyer or a seasoned investor, we are happy to answer all of your questions.

Cask Whisky

For more information on investing in whisky casks contact the Cask Trade team.