"Is Scotch Whisky The Next Alternative Asset Class? Should It Be?"

"Over the last two decades, there has been a significant appreciation in the value of many whiskies. This phenomenon has been particularly true of Scotch and Japanese whiskies and, to a lesser extent, American whiskeys.

Concurrent with this price appreciation, and often intertwined with it, has been a second trend towards the “premiumization” of many whiskies."

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