The Whitlaw Hills sit behind the famous Highland Park Distillery and therefore the name Whitlaw is regularly used as a pseudonym for the brand. This is a rare opportunity to own a cask from a top-tier distillery whose popularity has just exploded in the last 30 years. The peat in the Orkneys is very different from the mainland and is composed of moss and heather, which produces more of a light smoke interwoven with aromatic and fragrant notes. Whitlaw Distillery’s style is a sweet, honeyed, and spicy malt that can be quite fruity with a long slightly smoky finish. This whisky is truly delicious.
Highland Park’s early history is shrouded in mystery and there are conflicting opinions as to when it first opened, however, it is clear that by the latter half of the 19th Century the distillery was thriving, producing fillings for blends. It may surprise many that the first single malt bottling didn’t appear until the late 1970s but ever since then the distillery has gone from strength to strength. It’s safe to say that after the mythical cult of Ardbeg, Highland Park would come in a close second within the community. The marketing has certainly played a part in this, being cleverly themed on Norse gods and Vikings with a strong dose of Orcadian folklore thrown in for good measure.
From an investment perspective, a Whitlaw Distillery cask is a very welcome addition to any portfolio, assuming the price is acceptable. There’s currently a number of 2018 Whitlaw casks on our stock list – we would recommend holding it for at least eight years until the first milestone age of 10 years, but it would also be a great medium to long-term investment to wait until the cask was 12, 15, 18, 21 or even 25-years-old. Whenever you decide on your exit strategy there will certainly be a long queue willing to purchase. This rates as a strong buy.
To find out more about investing in Whitlaw casks, contact The Masters today!