SIMON ARON

Simon is an experienced entrepreneurial angel and investor. He has helped get tech start-ups, medical technology and agricultural ventures around the world off the ground. He is highly experienced in financial modelling, fund management and building companies.

Simon started his first company in 1990. He sold it in 2011, after acquiring a further six more companies. In 1995, he started a commercial property company as an owner and landlord of five office blocks. Those were located in up and coming areas in London, selling out in 2012. As a whisky collector for over 20 years, Simon has acquired over 50 casks and 2000 bottles.

He soon discovered that this ‘hobby’ provided a wonderful business opportunity for trading casks. Simon was intrigued by how rare whisky is surpassing other alternative asset classes, such as art, classic cars and rare wine. And quickly became inspired to more fully understand the whisky market and the risks involved. He brings a wealth of experience to the business. Especially in understanding due diligence and risk management.