It’s All About the Exit – We Offer 5 Unique Exit Strategies

It’s All About the Exit – We Offer 5 Unique Exit Strategies

 

Owning a cask of whisky has many benefits and advantages that other alternative assets don’t enjoy, but it does have a shelf life, and at some point, it has to be bottled. Gold or commodities for example have a ready-made market, and thus your exit is clear and straightforward.

However, owning a whisky cask takes a little more strategy in both your entry and exit strategies. In this article, we are going to explore the five clear exit options that Cask Trade can offer so you the investor can fully understand what is right for you, and we will explain some of the nuances and pitfalls you may not have unearthed. 

Before purchasing your cask there are a number of questions for you to consider; which distillery, what type of cask, what age of whisky, what is your budget, are you looking for a short, medium, or long-term hold? In terms of distilleries, the well-known ones are already quite expensive, which is partly due to the fact that huge investment has gone into building up their global brand equity.

The value is in looking for the distilleries that are either the future rising stars, or are not currently being marketed. The quality of the whisky they are producing is just as good as the ‘big names’ and the Independent Bottlers all around the world are keen on purchasing these casks. Whisky enthusiasts gravitate towards drinking single cask, unfiltered, unadulterated whisky, and this niche in the market is provided by these bottlers. They of course have their business model and margins, therefore, many look for high-quality but good-value whisky. This generally comes from the lesser-known distilleries. 

There are many unscrupulous brokers who are wildly inflating the prices and who cannot offer you five genuine exits, but with some careful due diligence, they can be avoided. Cask Trade is a stockist, meaning we own all the stock that we sell, and we offer the same price to trade as to private customers. We are also a fully UK licensed company and we’ll be there at every step of the way on your journey, including when you are ready to cash in on your whisky. That being said, let’s explore the five key exit strategies.

Exit Strategies

Exit No.1To sell the cask back to the company you bought it from – Cask Trade’s Buy Back Guarantee 

This sounds like an easy option. Of course, you may think that the company you bought it from will be eager to buy that cask back from you. But will they? Firstly, do they have the cash flow? Is there a market demand for your cask? Do they have enough customers/bottlers to sell it to? Are they going to offer you a price for you to realise enough (any) profit? If the company has sold the cask to you at an already inflated price, it’s doubtful they are going to make you an offer.

Of course, there is a possible happy outcome here; if you’ve paid a fair price, the cask has the potential to achieve a decent profit. If market conditions have been favourable and you haven’t achieved any profit, then you’ve simply overpaid for your cask. At this point, you only have two options available to you. You either keep the cask, or sell it. To summarise, this is the easiest, most convenient exit strategy for many investors.

Our advice to avoid the loss highlighted above is to always ask for proof or examples of how the casks have been bought back and resold in the past. The only way that successful investments are bought and sold is if there is an active marketplace.  Cask Trade is the only true marketplace globally that has an equal number of bottlers and private clients for the exit. We will make you an offer to purchase the cask back. This way, you are guaranteed a buyer, even at short notice – at 0% cost to you. Any company which cannot satisfy this important piece of criteria will not be buying your cask back from you.

Finally, a myth needs to be dispelled. Distilleries DO NOT buy casks back. Why would a distillery buy back a cask at a huge loss to themselves when they have, in some cases, 100,000s of their own casks? Only a very old, very rare, cask from a famous distillery would even be considered. If you do happen to own a 50-year-old Macallan sherry butt in excellent health, then it might be worth contacting Edrington (Macallans owner). If not, then we doubt they’ll give it the time of day.

Exit Strategies

Exit No.2 – Cask Trade can re-sell the cask for you on our stock list 

In this scenario, we’ll discuss the target price with you, and once agreed, we’ll sell the cask for you at no extra cost, apart from a small charge for a regauge and sample. This will give a health check to your cask and the sample will tell us how the cask is maturing and how it is currently tasting. When setting your price, you may want to consider; are there are any similar casks on the stock list? What is the supply and demand of those casks? Is this the right time to list it? Whisky casks tend to be more desirable to bottlers when they reach the key milestone ages of 10/12/15/18/21/25 (if your cask is, for example, 16 years of age it might be worth holding on for another two years so it can be sold at 18 years).

At Cask Trade, we send our stock list to over 3500 customers globally. Half of these customers are Independent Bottlers, and so your cask on our list would gain exposure to a global audience of potential buyers. The real skill here is setting the right price. If you inflate the price too much, then the bottlers won’t be interested, and you are narrowing down the chances of being able to exit. Again, it’s only with a very old and rare cask that testing the waters with an inflated price might be worth the chance. This is by far the most common exit, and we have 100s of examples of casks we have bought back and resold.

Exit Strategies

Exit No.3 – Auction Your Cask 

This is an open, transparent option for your exit strategy. The process here is to pay for a regauge and sample and to set a reserve price. There is no other cost to the seller as we add on a 15% buyer’s fee. The advantage of an online auction is that the potential number of buyers is much higher and you’re casting your net much wider – in fact, it opens  it up to the whole world. 

However, there are a few questions you must ask; is your cask in a warehouse where others can take ownership? An auction is also in the public domain therefore this is not a discreet, private sale. Is this important to you? It is very different from a bottle auction as you are buying a product that you’ll probably never see and of course, it won’t be delivered to your front door. Many of the well-known bottle auction houses have failed at cask auctions as it is a very different dynamic and process. To reiterate, the person selling the cask(s) needs all the paperwork to transfer the ownership. Cask Trade has warehouse accounts all over Scotland to help this process. Anyone can buy and sell a bottle…It is not the same.

Exit Strategies

Exit No.4 – Bottle your cask

Cask Trade can facilitate the bottling process using our new bottling service, Regent Street Cask Bottlers. This service is available upon request.

Unless you have a license to retail whisky then bottling your cask is going to be purely for pleasure. Your option at this point is to either gift it, or drink it. You also might want to consider that a 10-year whisky matured in a sherry butt is likely to furnish you with 600-700 bottles. Beware – you’re going to get a very large delivery to your house! Generally bottling a cask for private consumption only works in the corporate gifting world, or for a celebration like a wedding or anniversary. You will be responsible for all the bottling, labelling, and design costs, plus all taxes and duties.

Exit Strategies

Exit No.5 – You can sell your cask to a third party 

You are free to sell the cask privately and Cask Trade can help you facilitate the sale, as long as the cask is held under our license. However, we would have to collect due diligence on the new owner and here we just would charge a nominal fee of £50 +VAT. As long as these conditions can be satisfied then it is a very simple process. 

When to exit? 

Once you have understood and considered the various options, your exit strategies should be used judiciously. To maximise your profit, it is very important that you exit at the time that is right for the whisky. On some occasions, you may want to test the marketplace and see what offers are available and then decide to continue longer on your ownership journey.

There are two limiting factor:
1) Ultimately all whisky does have to be bottled at some point, as it doesn’t go on forever.
2) It has to be of the right quality for the buyer. If the whisky is too young, then no Independent Bottler will be interested in bottling it, and if it has spent too long in the cask then it will taste of wood, which means it will have no value. Scotch whisky rules also dictate that whisky must be more than 40% ABV, and as the whisky matures it doesn’t just lose volume through evaporation (the angels share), but also alcohol strength. Therefore, if you have a very old cask and the ABV is in the low 40s then even if it still tastes very good, it will need to be bottled fairly soon. 

To conclude – if you are investing in any alternative asset, it is not just about the investing, but making your money work for you. Invest – take profit – invest again and so on. Our advice is to buy casks at different ages in different types of wood and from different distilleries. A versatile portfolio will then spread any risk and give you multiple exit points. Therefore, it is important that you not only enter your investment with the right cask at the right price, but you invest with a company that can provide you with five, genuine, exit strategies and a real marketplace. 

To find out more about purchasing Scotch Whisky casks, contact the Masters today.

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Dalmunach Distillery Focus

Dalmunach Distillery Focus

 

It’s safe to say that Pernod Ricard boasts the most beautiful classic-looking distillery (Strathisla), the most stunning art deco 20th Century distillery (Tormore), and takes the prize for the most aesthetically-pleasing modern distillery in Dalmunach. Built in 2015 on the site of the old Imperial Distillery, Dalmunach Distillery uses all the technology of the modern age and is incredibly energy efficient, using 40% less gas/electricity and 15% less water than the industry average. When your production is 10,000,000 litres per annum, then that makes a significant difference to costs and the distillery’s carbon footprint. 

Many industry insiders were quite surprised when the historic Imperial distillery was demolished, but credit to its innovative owners who recycled elements of the old distillery into the new construction. 

At present, the plan for Dalmunach is to supply single malt whisky for famous blends like Chivas Regal, Ballantine’s, and Royal Salute. For Chivas, the age of the youngest whisky in the blend is 12 years, whilst for Royal Salute it’s 21, therefore there’s still a lot of aging to do. However, so far about 50 Independent Bottlings have already come onto the market. The Duncan Taylor Dalmunach Octave Cask is one example of a bottling winning rave reviews within the whisky enthusiast community. 

The fermentation time is 56-62 hours, and the four pairs of stills are huge, with the wash stills at 28,000 litres and the spirit stills at 18,000. 

Dalmunach Distillery whisky has already shown itself to be very versatile for any exit strategy. The whisky clearly can be bottled young, and it is quite exciting to think about how special it will be when it reaches its milestone ages of 10,12,15,18. The Independent Bottlers are already very interested in these casks, and this has been driven by the whisky enthusiast community.

Other factors to consider are the famous deep-pocketed owners, who know how to make great whisky and possibly in the near future will start marketing and investing in creating the Dalmunach brand. We think that this is the time to closely look at Dalmunach before it becomes established in the pantheon of much-loved Speyside distilleries. 

 Fact File

Name: Dalmunach 

Founded: 2015 

Region: Speyside 

Owners: Pernod Ricard 

Capacity: 10m litres 

Stills: 8 

Fermentation: 56-62 hours 

Peated/Unpeated: Unpeated 

Casks Used: Bourbon & Sherry 

Current Sales: N/A 

Recent significant awards: Non entered 

Independent bottlings: Around 50 

Core Range: N/A

We currently have a delicious selection of  2018 Dalmunach Hogsheads on our current stock list. To find out more about investing in Dalmunach casks, contact The Masters today!

Whisky Heroes – Greg Dillon

Whisky Heroes – Greg Dillon

Whisky heroes

An award-winning drinks writer, Greg Dillon is also the founder of GreatDrams.com and has recently authored his first whisky book, The GreatDrams of Scotland; a conversational book of distillery stories, anecdotes, and historical accounts from distilleries all over Scotland. Greg co-founded GreatDrams Ventures with his wife Kirsty and in their first five years have won over 30 international awards for their limited-edition whisky releases.

Greg is also a brand strategist and social media consultant, working with brands big and small within the spirits industry to define, fix, build and grow their brands.

Greg is a judge on several whisky judging panels including:

•The Spirits Business Masters
•The IWSC
•The IWSC Packaging Awards
•World Whisky Awards 

Can you remember your first dram?
Laphroaig 10 was the first whisky I truly loved and started my whisky journey.

What attracted you to the industry?
The people, the stories, the history, and the majesty of crafting the perfect dram.

Can you share some memorable moments of your career or with whisky?
1. Winning Double Gold at the San Fran World Spirits Competition with our GreatDrams brand which was founded by myself and my wife Kirsty.
2. Being invited onto my first press trip in 2014 to Edinburgh with Ardbeg for Ardbeg Day – that was special, I kept trying to pay for the flights, hotels and drinks as did not totally get that they were hosting it so paying for it all!
3. Launching our indie whisky brand GreatDrams in 2016 with Kirsty.
4. The publication of my first book, The GreatDrams of Scotland.
5. Working with all my superb clients on the consulting side of GreatDrams, be it new product development for Scotch, Irish, American, or world whisky brands, or marketing/brand strategy to even pack copy – every project is unique and fantastic!

What advice would you give to someone who is new to whisky?
Try, try, try – go to whisky shows and sample lots of different whiskies so you start to develop your flavour preferences, understanding of the spirit and experience the breadth of options that are out there.

How much should someone spend on a bottle of whisky?
Whatever they want and can comfortably afford… Some of my favourite whiskies are sub £50 a bottle, others are in the hundreds of pounds a bottle – it is whatever you enjoy, can afford and feel you want to own.

If you could only drink one whisky for the rest of your life which one would it be?
Our very own Benrinnes 9-Year-Old PX Cask finished single cask – Double Gold winner, why not?!

Who do you consider to be a whisky icon?
So many people; Stephanie Macleod, Mark Thomson, Billy Leighton to name just three.

What is your favourite whisky bar in the UK and globally?
Black Rock.

Desert Island dram?
Some ridiculous Redbreast or Craigellachie 23 -Year-Old.

What do you enjoy drinking when you aren’t having a whisky?
Gin and light tonic.

Where do you see Scotch whisky in 5 years?
Even stronger and more innovative.

What are the future challenges for the whisky industry?
Rising production costs nowadays.

Whisky Heroes

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From Dram, to Extensive Bottle Collection, to Cask Business – An Origin Story

From Dram, to Extensive Bottle Collection, to Cask Business – An Origin Story

Akashi bottle collection

How a passion for his whisky bottle collection inspired a business plan for buying and selling casks…

Little did Cask Trade MD Simon Aron know that a small dram of Chivas Regal with his father would spark a huge interest in discovering whisky, a passion for collecting bottles, and eventually the creation of a marketplace for buying and selling casks.

“My first taste would have been with my father when I was 18 or 19 years old. It was a dram of Chivas as that was what my Dad used to drink, I liked it immediately. I never really liked coke so didn’t drink it with a mixer, although I thought Canadian Club with American Ginger Ale was very nice. My Dad had a habit that before he would fly he would always get a whisky and ginger ale; I remember how he would say to me how sweet Canadian whisky was compared to Scottish whisky and go through the different flavours with me,” remembers Simon.

Fast forward over three decades and Simon has now been running Cask Trade for more than three years. However, it was his passion for collecting bottles that led him here.

“I started collecting a series of whiskies called the First Cask. I bought one bottle and the guy said to me we are going to do a whole series of these. I bought the entire collection of 60-70 whiskies. One came out every month, it was an adult collectible much like children would collect magazines or toys,” says Simon who explains each bottle was numbered and from individual casks.

He adds: “I’ve still got every single one, they are in storage. That’s what gave me the taste for collecting.

I would buy two bottles of each, one to drink and the other to keep. They were mostly from distilleries I had never heard of.”

Bottle purchases led Simon onto distillery visits and tours of Speyside, Islay and the Highlands in Scotland.

Dictador bottle collection

At this time Simon was mainly buying from wine companies and a few shops he knew in London including the Cadenhead’s Whisky Shop opposite Royal Opera House and Royal Mile Whiskies. Then came the auctions…

“I came across the first auction site, which I believe was in Germany,” says Simon, who adds: “I would be watching the auction site, plus eBay; in the early days of eBay you could find some real bargains. You would genuinely get people clearing an old bar out and putting bottles on there and I could get some unbelievably old whisky which was a bargain. It was a wonderful source for whisky.”

Simon explains: “Like any collector, I was always drawn to a series. You could buy one-offs, but I liked a series. As natural as possible, not tampered with or watered down. If I could find natural, cask-strength whisky, that was good, and anything with a number on it I knew was a limited release. I remember buying my first bottle of Signatory and still buy them today. It’s wonderful and I must have hundreds and hundreds of bottles of them. I loved Cadenhead’s, I thought it was amazing whisky and bought one every time they would come out.”

“The other thing I learned was that there were a lot of closed distilleries and someone suggested I should look at them, because they were never going to make whisky again. So I started buying bottles from closed distilleries and that’s probably the best piece of advice I was ever given,” says Simon.

Ardbeg Auriverdes Mor Gold Edition

An obsession with collecting

Simon stopped counting when his collection reached 3,000 bottles.

Simon explains: “It’s no more of an obsession for me than any other collector. Whether collecting stamps or very old, rare, gold coins. You want to have one of everything in the collection and the ones you don’t have, you know what they are, and you try and buy the whole lot.”

As the collection grew, so did his knowledge, and experts wised up to the popularity of creating a series of limited-edition whiskies. The appeal for Simon was the variety of whiskies that now expanded well beyond Scotland. The intrigue of different expressions or the first release from a new distillery kept Simon’s interest.

“There was another series of bottles called Rare Malts curated by Ulf Buxrud. He’s a wonderful guy, and actually a customer. Again, it was an individual series from different distilleries all over Scotland. I started collecting and of course, I was obsessed until I got all of them. It was the most amazing collection curated by Ulf and he picked the rarest of rarest malts. I had to have it,” remembers Simon who says he’s never lost the bug for collecting.

The Macallan 1978

The first cask

With thousands of bottles in storage and hundreds at his home, Simon began to realise the collection was becoming unmanageable from an administrative standpoint.

“On one of my many visits to Scotland, someone said to me if you like it so much why don’t you buy a cask of it? My initial reaction was I didn’t know you could,” says Simon, who explains: “Most people 10 years ago had no idea how you could buy a cask. There was no buying and selling going on. It was a closed market and only people in the industry kind of knew it went on. It was never advertised.”

Simon says: “I started to find out about the movement of casks around Scotland and the fact they are swapped and traded between distilleries all the time. Mainly for blends, which then left odds and sods hanging around after a particular release. These casks were just being stored in the warehouse and people didn’t know about it. Some of the casks didn’t fit the flavour profiles, some were too young, some were getting too old, there were loads of reasons.”

“One thing that I learned was how whisky was made. I got to learn about maturation, the whole process. I was interested in every aspect and fascinated by how whisky could just sit in wood and come out tasting great. Wow, that was unbelievable to me. When it goes in, it tastes like this, and when comes out, it tastes like this. It’s not like a production line, you just never know how it’s going to taste,” explains Simon.

But Simon soon discovered collecting casks back then wasn’t as straightforward as buying bottles of whisky.

“When I decided to curate and check my cask portfolio I discovered most of the casks I had bought weren’t in my name, not stored in the right warehouse, some didn’t even exist. Basically, it was a mess. I would go to Scotland to visit my cask and the company would tell me it was at one location and it wasn’t there at all. The company didn’t know where it was. On one occasion the cask had been sold to someone else, I didn’t own it and I had paid £30,000. I spent 12 months trying to sort out almost 50 casks,” says Simon.

The Dalmore Decades Collection

The business plan

In his early career, Simon had created a marketplace for computer spare parts, and he knew this model could be replicated and built into a cask whisky business in which he could thrive and enjoy.

Simon says: “Well it was the easiest business plan I could write. To do everything for new customers of casks so they could avoid what I had to suffer. And it really started by doing everything correctly. Setting up a registered company in the UK, getting all licenses so we were starting from a good point, a computer system where we could catalogue all the casks, look after them and manage them. All of that was done from day one. While it sounds very simple, other people didn’t do this, they were just selling a commodity,” says Simon, who continues: “The one thing I always knew is that I didn’t want to be a broker because you don’t have full control. You have to own the stock in order to check it and the main cause of my pain was the brokers, who were selling someone else’s stock. I had 101 different reasons to do things in a different way.”

The exit

Like with any investment, the exit points need to be transparent, and Cask Trade offers multiple options including selling casks to be bottled.

“I see casks something you have to buy back and sell again, or bottle. I always knew a key customer base would be the bottlers. The independent bottlers that existed then and still exist today are the ones who really got me involved with collecting whisky. They opened my eyes to unknown little distilleries, they were brave at releasing unusual casks, bold with different flavour profiles and finishes. I always knew I could sell to them, and I feel so proud I can work with the independent bottlers that got me into the industry in the first place. Of course, the distilleries are amazing, I love them. It’s a combination of the bottlers and distillers that spread the love of whisky-to-whisky lovers like me,” explains Simon.

As for his enviable collection, Simon has never sold one single bottle.

“I have opened a load and will always do so. I have gifted and shared hundreds of bottles, which has given me great pleasure,” says Simon, who adds: “One day I might even find a space I can put them all on display.”

To find out more about purchasing Scotch Whisky casks, contact the Masters today.

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Loch Lomond Distillery Focus (Croftengea Peated)

Loch Lomond Distillery Focus (Croftengea Peated)

 

Loch Lomond Distillery had quite an inauspicious start. Founded in 1965 and located in the Western Highlands production originally commenced with just one pair of stills. As all the production went into blends we doubt if many people knew it even existed. In 1984 the distillery closed with the downturn in the market and that could’ve easily been the end of the story. However, new owners came in in 1987, and over the next 25 years, more stills were added but uniquely, all of them were different. Today Loch Lomond would easily win the award for most styles of whisky produced. They use 11 stills of four different kinds and are all shapes and sizes. They even produce grain whisky. 

The whisky’s reputation has also taken a while to rise up the ranks. There was a time that even the few people who had heard of Loch Lomond would’ve ranked it below Fettercairn. However, new ownership has transformed not only the distilleries reputation but also, more importantly, its sales.  

Production is increasing; last year 2.8 million litres of single malt and 2 million litres of grain were produced. A new, extensive core range now consists of a NAS, 10, 12, 14, 18, 21 & 30-year-olds, plus numerous cask finishes and limited-edition older expressions are being released.  

Hong Kong and Shanghai-based Asian investment fund Hillhouse Capital Management took over ownership in 2019. They have deep pockets and huge expansion plans. The future looks very bright for this once very unloved distillery. 

Croftengea is the name of their peated malt which is produced in limited quantities to add smoke to the company’s blends. The ppm is 35 which sits at the heavily peated end of the spectrum (Laphroaig is 45 ppm as a point of reference). These casks are relatively rare. The 2016 ones we had on the stock list which have been re-charred have a lot of life left in them yet, and would certainly appeal to whisky enthusiasts and thus the Independent Bottling market. 

 Fact File

Name: Loch Lomond 

Founded: 1965 

Region: Western Highlands 

Owner: Loch Lomond Group ( Hillhouse Capital Management) 

Capacity: 5.0m litres. 

Stills: 11 

Fermentation: variable 92 – 160 hours. 

Peated/Unpeated: 90% unpeated / 10 peated…. (also grain whisky is produced) 

Casks Used: Bourbon , sherry, Madeira,  

Current Sales: 90,000 9l cases. 

Recent significant awards: N/A 

Independent bottlings: Around 300 

Core Range:  Distillers Choice NAS, 10, 12, 14, 18, 21, 30.

We recently had Croftengea casks on our current stock list. To find out more about investing in Loch Lomond Distillery casks, contact The Masters today!

Regent Street Cask Bottlers

Regent Street Cask Bottlers

Introducing Regent Street Cask Bottlers – Your Bespoke Bottlers of the Finest Cask Spirits

We’re proud to present our new and unique bottling service for trade and private clients.

Regent Street Cask Bottlers was born out of a desire to offer our customers an additional service and exit strategy for their cask, and to meet the increase in demand we have seen for pure and natural cask-strength spirit.

We make cask bottling easy. We are not an independent bottler, but we can bottle for you. Simply select a cask from our stock list and have it bottled, buy a cask pre-bottled or if you don’t want to purchase a full cask, we can bottle a half cask. We aim to take the stress out of the process of bottling and labelling.
Regent Street Cask Bottlers

Have you ever dreamed of having your own personally-branded whisky?

Regent Street Cask Bottlers

Our retail and hospitality clients for the first time now have the ability to buy bottles of cask strength spirit (whisky, rum etc.) instead of buying the entire cask.

For our private clients, bottling a cask is an extraordinary and pleasurable experience, where you become the keeper of something unique. Now you have the option to design your own label for that special occasion, whether it be work, friends, or family.

When selecting your whisky to bottle you have access to our unrivalled inventory of casks. From well-known and much-loved whisky brands to casks from secret distilleries, the only hard bit will be choosing which one.

We offer five different options for your labelling journey, and two different bottle types:

  1. Off the Shelf – Complete bottling by Regent Street Cask Bottlers using our template.

  2. Dedicated Bottling – Regent Street Cask Bottlers branding but with your own ‘specially bottled for’ dedication.

  3. Our Template. Your Brand and Logo – This is your product, with only a small strip label referencing that your spirit has been ‘supplied by’ ‘Regent Street Cask Bottlers’ or ‘Bottled by Cask Trade’.

  4. Your Brand and Logo. Your Template – Your personal branding using your own regular template, with only a small strip label referencing that your spirit has been ‘supplied by’ ‘Regent Street Cask Bottlers’ or ‘Bottled by Cask Trade’.

  5. Bespoke – You supply us with your own labelling designs, or we can organise someone to design it for you.*

    Bottle mock-ups

When it comes to the cask bottling, you are in control. Whether you want to put your personal stamp on the bottle, or would like to create your own brand, we have a variety of options to choose from.

With decades of expertise among us, we are the Masters of Whisky Appreciation and we’ll guide you every step of the way.

We are your expert guide through the cask spirit marketplace.

For further information visit: www.regentstreetcaskbottlers.com

*SWA-approved labels only